With over 20 years of experience shaping websites, apps, and digital products.

I’m a Senior UX Expert and Team Lead with a strong focus on research-driven design, product strategy, and team leadership. My role centres on guiding UX vision, raising quality, and ensuring user needs drive product outcomes.

Before specialising in UX leadership, I worked as a designer, developer, creative director, and production manager — experience that now helps me connect the dots between design, delivery, and business impact.

My goal is simple: create products that work brilliantly and serve people better.